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Relationship Management"Releasing value in the relationships of organisations" |
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Traditional methods of managing customer, supplier and partnering relationships are failing in today's world of rapid change. As a result, organisations are creating less value than they should or could. We see relationships as the key to future competitive advantage because we believe that they can be 'competition-proofed'. That is, created at such a level that the threat of traditional tactics of competitors to capture your customers and suppliers can be significantly reduced. The reasons for this new environment are: |
For more information about each proposition area click on the diagram. |
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The key is to manage knowledge, innovation and collaboration across the boundaries of your organisation, not within it. However, knowledge is created by a network or community not by an organisation in isolation, and hence the quality of the relationship determines the rate of knowledge creation, which in turn drives successful innovation. ApproachWe believe organisations will compete more and more on their ability to create unique business value for their customers and suppliers by learning from each other. This involves generating a shift along a relationship continuum. We know that businesses have been pursuing this issue for many years.
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The benefits we deliver focus on increasing the value generated across
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BCG Ltd, 24 Gay Street, Bath BA1 2PD - Tel: +44 (0) 1225-333737
- Fax: +44 (0) 1225-333738 |